Social Media Monitoring
Social media represents a plethora of freely available data you can use to better understand the needs and desire of your target audience, public perception of your brand and the current status of the market for both you and your competitors.
This process includes monitoring, analysis, and generation of insights and reports with which you can make decisions such as allocation of marketing budget and future development of new products and services.
During the monitoring stage, we develop specific queries for mobile phones and social media interfaces and run them periodically to gather data, creating dashboards that capture and present data based on the buzz across a number of topics in your industry.
During the second stage, we develop a preliminary category model and start classifying and clustering the data gathered during stage one. From there, we can start auditing that data and tuning it to the specific sentiments of your audience.
Generation of Insights and Reporting
In the final stage, we develop reports that highlight the effect that public buzz and sentiment within your market have on your business and that of your competitors as well as advanced analysis of what this data means.
Whatever your social media monitoring needs, Delta Datrix has the technology and expertise needed to get the job done right. Contact us today to learn more about what we can do for you and how our experts can ensure you have the systems needed to provide ample data before making decisions about your marketing campaigns.